Who are subways competitors?

Who are subways competitors?

Subway’s top competitors include Inspire Brands, Darden Restaurants, Yum China, Pizza Hut, McDonald’s, Domino’s Pizza and Starbucks. SUBWAY is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. Inspire Brands is a multi-brand restaurant company.

What is age target audience?

This group includes attributes, such as age, income, education, gender or geographic location. Using demographic data you can target your campaign for example at young people (eg. age 18-24), both female and male from towns with a population larger than 20,000.

What are the age groups for marketing?

Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the five most important generations are mature, baby boomers, generation X, generation Y or millenniums, and generation Z.

What type of company is subway?

fast food restaurant franchise
Subway is an American multi-national fast food restaurant franchise that primarily sells submarine sandwiches (subs), wraps, salads and beverages.

Who is a primary customer?

The primary customer might be the consumer or end user of a product or service, or an intermediary such as a broker or reseller.

What do you mean by primary audience?

Primary audiences are those who receive the communication directly and are also known as the target audience. The person is also usually the decision maker. Secondary audiences are those readers who are not the primary addressee, but are still included as viewer.

Which is the best age group for subway?

Subway® ’s primary product is suitable for most of the age group. Due to its nature of fresh material, Subway® has created several combinations that enable smooth distribution to the different customer group. The age group of 7 – 18 customers are targeted with Kid’s park product category

What are the demographics of the subway customer?

Customers of Subway are the health conscious people in the age group of 15-40 years who love outing with their friends, family and loved ones. Subway has attracted the younger population who are outgoing and are in schools or colleges.

What kind of marketing strategy does subway use?

Segmentation, targeting, positioning in the Marketing strategy of Subway – Subway uses a mix of demographic and geographical segmentation to make its products more appealing to the targeted group of customers.

How many Subway stores are there in Australia?

Subway® has more than thousands of stores in Australia, which makes easy access to a customer who wants to grab some food anywhere, anytime (Zappone 2019). However, due to the nature of fast food targeting market, Subway® is aiming to locate in business, a commercial centre where the general foot traffic is high.